The auto industry had some predictable headlines this week--more bad news for General Motors--as well as an awful lot of talk about a potential Apple car.

Known as the "Titan" project, the Apple vehicle is an electric van secretly in the works, industry sources told the Wall Street Journal. The Cupertino, Calif.-based tech giant has also allegedly been poaching an unseemly number of engineers from an electric-car battery maker.

Speaking of self-driving cars, Volvo took another step in that direction by announcing that its Drive Me project, which is designed to put everyday customers into autonomous vehicles, will launch in Sweden in 2017. To start, 100 drivers will be put on the streets to test Volvo's auto-pilot system.

In other Volvo news, the Swedish automaker set a yearly sales target for its new XC90 of 28,800 units in the United States.

Electric automaker Tesla, which has yet to deliver on its promised Model X sport-utility vehicle, got some good news from Morgan Stanley this week with a bright forecast for Tesla stock value.

Beleaguered GM had yet another recall plus an expansion of an old recall, but at least the automaker finally tapped a new general counsel--Craig Glidden, who has led Chevron's legal department in the past.

Mercedes-Benz priced the opulent Mercedes-Maybach S-Class Pullman, which starts at $570,000 for the non-armored version.

In a less luxurious segment of the auto market, the average price of a used car rose to a record $16,800 in 2014.

Finally, be sure to check out the AutoWorldNews review of a first drive in a 2015 Volkswagen Golf R. 

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