As much as the New York Giant enjoyed their victory last Sunday, auto industries also smiled at their success in the Big Game’s commercial.
The Wall Street Journal evaluated that car makers are taking spot as elite of the Super Bowl ads, which was preserved for beer and soft- drink companies for long time.
“It was the auto industry’s night as ads for Volkswagen, Acura and Chevy also took top honors,” according to ad pros and consumers polled by the WSJ.
"Car makers are now among the pantheon of Super Bowl advertisers," says Mark DiMassimo, chief executive of Digo, a New York ad firm.
The VW, continuing the well-received Star Wars theme from last year, launched a commercial titled “The Dog Strikes Back” with the Imperial March theme as background music. In the commercial, the company shows the humor from a fat dog getting in shape to keep up with a VW Beetle. The fat dog, not being able to go through a doggy door, reflects himself on a mirror and goes on a strict training, where he swims, runs, and climbs stairs. By the end of the commercial, he is perfectly in shape, running next to the car with his hairs blown in the air.
The Acura presented its commercial with comedian Jerry Seinfeld’s huge effort to be the first person to get a Acura NSX. After he was about to get the key of car, Jay Leno comes and snatches it away in his jet pack.
Chevy also showed another comic genre in its ad. A college graduate was thrilled after he assumed, mistakenly, that he got a new Chevy Camaro from his parents as a gift. Unfortunately, it turned out that the actual gift was a mini–fridge that was right next to the car. He was confused by seeing a neighbor drive the car away.
These car ads are not only popular on TV’s, but they seem to be a hit on Twitters and YouTube.
Super Bowl is the one of the most favored times of the year for advertisers to attract people’s attention.
The price of to get an ad during this year’s Super Bowl is costly, which is estimated to be around $3.5 million for a 30-second spot, equivalent to $11,600 per second. Despite the high cost, it boost big sale of advertising products as more than 100 million viewers have watch the game every year.
See Now: OnePlus 6: How Different Will It Be From OnePlus 5?